The Agency: Our Story

At The Agency, we know what it’s like to pour your heart into a business, only to struggle with getting the phone to ring. Our story begins with our founder, Shelly, a second-generation business women business owner who grew up watching her family’s business thrive on hard work and word-of-mouth referrals. But by 2015, the game had changed.

Online searches, reviews, and ads were the new word-of-mouth, and Shelly’s family business was falling behind.

Frustrated by marketing agencies that promised the world but delivered generic strategies, Shelly took matters into her own hands. She dove into the world of digital marketing, learning the ins and outs of local lead generation—SEO, targeted ads, and customer-focused campaigns. Within a year, her family’s furniture assembly business went from scraping by to booking nice, new jobs each month, all from local customers ready to buy.

That’s when Shelly realized she wasn’t alone. Thousands of home service businesses—plumbers, electricians, roofers, and more—were struggling to stand out in their communities. They didn’t need flashy billboards or corporate jargon; they needed real, local leads from people who trusted them to get the job done.

So, in 2024,  Shelly Bouse founded The Agency with a simple mission: to help small businesses grow by connecting them with the customers right in their neighborhoods.

We’re not here to sell you a one-size-fits-all plan. We’re here to listen, understand your unique challenges, and build a strategy that fills your schedule with high-quality leads.

Shelly has helped over 200 small businesses across the country turn clicks into customers. From the solo contractor hustling to make ends meet to the family-owned HVAC company ready to scale, we’re proud to be the partner that feels like a neighbor—local, reliable, and invested in your success.

At The Agency, we believe your business deserves to be found by the people who need you most. Let’s make your phone ring with customers ready to say, “You’re hired!”